Salad bars aren't exactly the most exciting places, but when a brand as innovative as Sweetgreen can make vegetables sound fun and satisfying, you know they're doing something right. When the Apple of salads reached out to us, we immediately thought Rooted would be the name of their next great salad bowl on their menus. We were completely wrong, but in the best possible way. They needed us to put the 'green' in 'Sweetgreen' by bringing nature into their New York stores—a whole lot of it.
We met with their team during their early phases of retail store development to hear and help shape their indoor jungle vision. We focused on sourcing specific types of plants that would flourish under their unique light conditions, find premium planters that would complement the aesthetics of their space, and structure out the perfect maintenance plans to keep their plants happy so that they could focus on what they do best: salads.
We could not be more proud to call Sweetgreen our partner. While we may not have gotten a salad named after us, we're still extremely happy with the jungles we've helped them build and continue to maintain. Here's to making the world a tad bit greener, whether it be through a planter or a bowl.